Leveraging Disruption to Save the Planet

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"If your car is sitting in your driveway and you aren't using it, you have the opportunity to lend it to someone else who needs it at that time," says Garry Cooper, co-founder and CEO of Rheaply.

"That's essentially what my customers are doing but with power."

Cooper, who was pursuing a PhD in neuroscience at Northwestern University, noticed it was commonplace to toss out lab equipment that was still usable.

He started Rheaply, a resource exchange platform helping industry-leading organizations better visualize, quantify, and utilize their materials and resources, leading to more sustainability.

"It's something several alums of our Multicultural Innovation Lab, Morgan Stanley's in-house accelerator for start-ups with women and/or multicultural founders, are working hard to deliver, along with benefits to underserved communities," writes Megan McArdle at NBC News.

Among them: Lauren Flanagan, co-founder and CEO of Sesame Solar, a manufacturer of mobile, solar, and green hydrogen nanogrids that one person can set up in less than 15 minutes.

"I grew up thinking our government would take care of us during emergencies," Flanagan tells McArdle.

"I was shocked at how woefully unprepared we were for that disaster."

Rheaply,

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